Market Analysis

Demographic changes, evolving trends in the online retail industry, aging populations, workforce migration and many other factors have clearly illustrated that the future of a community's existing retail assets will no longer successfully function in today's economy. Many regional shopping malls, strip mall centers and sprawling highway corridors were built for the past, not the future. How can a community undo obsolete development patterns and focus on its future? Encouraging "retail pruning," mixed-use developments, walkable town centers and a variety of housing options may be more appropriate and profitable land-use decisions to address any existing retail areas in your market that may be consistently underperforming.

Since the Great Recession and the real estate bubble, interest in homeownership has declined significantly. Greater mobility among younger generations has led to an increase in demand for rental housing products. Nationwide the homeowner-to-renter ration has historically been 70:30. Is additional rental product appropriate for your area in order to attract a younger workforce or should you encourage upgrades to your existing rental complexes? Our comprehensive demographic and market analysis will assist your community in making these important decisions.

Utilizing ESRI Business and Community Analyst programs to provide area demographics, local business competition, supply and demand issues, and local needs gap analysis we can clearly illustrate what businesses will locate to an area based on existing demographics, income levels and disposable incomes. We can also suggest a variety of strategies to address neighborhood issues that may be preventing desired retailers from entering your market.

Quality office space is vital to a community's economic development efforts. Utilizing CoStar's retail, office and industrial vacancy inventories, long-term occupancy trends and square footage availability we can help you determine if your community is over-retailed and suggest implementation strategies for attracting new office or industrial developments that will bring higher wage jobs to an area. We can also show how you compare to your competitors in terms of retail, office and industrial square footage availability.

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